Using your time wisely is essential when you’re a busy construction contractor. Why not extend the principle to your marketing plan too? If you concentrate your marketing efforts on lower cost jobs, you’ll need to book many small projects to reach your monthly financial goal. When you target higher-end projects, you’ll reap greater financial rewards and spend less time on marketing and estimates.

Your construction website is an invaluable tool that will help you make the transition to higher-end work. Revamping your construction website can help you attract top dollar projects and make your life a little easier. Keep these things in mind when upgrading your website.

High-End Clients Expect a Quality Website

Establishing a web presence is important for any contractor. If you don’t exist on the Internet, clients may never find you. Although a basic website used to be enough to attract customers, high-end clients expect a sophisticated, attractive website that provides clear, easy-to-understand information about your services. Since 15 percent of Internet surfers spend less than 15 seconds viewing a web page, your site must entice them to stick around.

The best sites are professionally designed, feature high-quality photographs, provide up-to-date information, and offer an easy way to contact you. Think of your website as an investment that will help you close more sales and generate quality leads.

Photographs Sell Your Work

Internet readers are skimmers. They would rather view a photograph with a caption than read three paragraphs of text. If you don’t offer photographs of your projects, you’ll miss out on a simple way to reach those high-end clients. Not sure what your project showcase should include or how you can find a photographer? Our white paper, “How to Use Your Website to Land Bigger Clients,” offers plenty of helpful tips.

Testimonials Are a Must

Testimonials help bolster your reputation and boost sales. Your prospective clients do read and remember them, and satisfied clients are usually happy to supply them when asked. Ask clients to email them to you, or create a form on your website for testimonials. The easier you make it, the more likely your clients will comply with your request.

Awards and Professionals Memberships Boost Your Credibility

Adding a list of the professional organizations and associations you belong to on your website improves your credibility in the eyes of high-end clients. If you don’t belong to any organizations, now is the time to join a few.

Have you won any awards? List those too. Many professional organizations present awards for excellence in a variety of categories. Once you’re a member, don’t forget to enter a few of your projects in the annual competition. Even if you’re just a runner up and not the winner, that fact is worth noting on your website.

Make it Easy for Clients to Get in Touch with You

Every page of your construction website should clearly indicate how clients can reach you for more information. A short call-to-action, such as “Ready to renovate your kitchen? Click here to get in touch with us” is all you need. In addition to your call-to-action, offer a convenient way to sign up for your email newsletter. Email newsletters offer a simple way to keep your company in the front of your client’s minds. Fill the newsletters with the latest news about your company and the industry, special deals and photographs of recent projects.

As a home improvement contractor, you probably take advantage of the newest tools and techniques to help you do your job. An upgraded construction website is just another tool that can help you reach your goals.