Whether you have a multi-page website or a single page version as your homebuilder home page on the web, if you want to get the most out of it, you need to have a “contact us” page or section, and it needs to include a few things to get the best response. Here is a list of what your contact us page or section should include, and why:

Your Email Address

The single most important thing you should have on your contact page is an email address. If visitors to your site have taken the time to find the area where they should contact you, chances are they want to connect with you. Give them at least one generic email address that you don’t mind being spammed at, and include a form or two that will get their message to a specific department. There is nothing more frustrating than landing on a contact page only to find that you cannot actually contact anyone, and many people these days don’t want to phone and end up talking to a machine.

Hours of Operation

It never hurts to remind visitors to your site when you are open and checking emails. This helps to ensure that visitors who do email you aren’t necessarily expecting an immediate response.

Contact Numbers

Sometimes, visitors to your site don’t want to wait for an email to reach you. In those cases, they are going to want a contact telephone number (or two.) Make sure that your homebuilder website has at least one contact number and that the numbers listed go to voice mail when they aren’t manned.

Branches and Addresses

Email addresses, forms and phone numbers are great as a means for customers to reach you, but if you want to reassure your visitors, you need to prove to them that they are dealing with a legitimate home contractor who really exists, and who they can drive to meet with in their city. Nothing does that quite as much as addresses on your website. The internet is a scary place, and when you remind visitors that you are a real company, that they can really visit and discuss their project, you are already ahead of the game.

A Google Map

Once you have reminded your customers that they can visit your offices, you want to tell them how to find you. Embed a Google Map on your responsive web site’s contact us page, and you help to legitimize your presence and reassure your customers that they can find you when they want to.

Social Media Buttons

Sometimes, people don’t want to call you or email you. On occasion, they prefer to reach out to you on Facebook or Twitter–particularly when you’re dealing with Millenials and younger prospects. Not only that, but if your visitors see your social network buttons on your contact us page, they are more likely to follow or like your pages, which could generate more traffic to your website if you’re managing your profiles diligently. Make sure you have all of your social media profiles prominently displayed on your site.

Basically, the contact area of your website should give your visitors as many different ways to reach you as possible. The more options you give them, the more likely they will be to contact you. That, after all, is your primary goal.