Author: Andrea Butterworth

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5 Top Online Marketing Trends for Home Contractors

The trend towards building with environmentally sustainable materials makes “showing green” in your marketing an important trend for 2017.  Now that the new year has arrived, every man and his

2017 Web Design Trends for Home Contractors

Mobile users now represent 65% of all digital traffic, so it’s essential for your contractor website design to be responsive. As the new year rolls in, the National Association of

How Long Does it Take to Get Results from Your Online Home Contractor Marketing

One of the questions business owners often ask about online marketing is how long it will take to show results. With home improvement contractor marketing, companies traditionally relied on print media, word of

Why Contractors And Homebuilders Should Be Using Houzz

Wouldn’t it be great if there was a website that helped homeowners envision – and then create – their dream home? And then connected them directly with the contractors and construction

How Your Construction Website Can Help Build Your Business

The creator of Wikipedia Jimmy Wales once famously said: “if Google can’t find you, you basically don’t exist.” And of course, in order to be found by Google and the

Review Sites For Contractors – And Why They Matter For Your Business

As a residential homebuilder, renovator, or service provider your end client is often the ‘homeowner’.  When the market is hot you may get word of mouth referrals, but when the

A Professional Website is One of Your Most Important Marketing Tools

Ever heard the expression “if you pay peanuts, you get monkeys?” It’s true of website design, too.  To put it another way, if you walked into a store and noticed

Is Your Website a Lead Killer?

Your website is a very powerful contractor marketing tool. If it’s good, it can increase leads and boost sales, but if it’s bad, it can turn off customers, sometimes for

5 Reasons to Update Your Brand (and Website) When the Market is Booming

You have more work than you can handle, so why waste time changing your construction website? Updating your brand and your site when things are going well is essential if

How to Build a Great Project Showcase to Convert Clients

What’s the first thing you notice when you visit a website? If you’re like most people, your eyes are immediately drawn to the photographs on the page. Since 55 percent