Benefits and Power of Blogging for your Construction Business
Construction marketing used to be simple. You’d put a decal on your truck, hang a shingle outside your yard, and focus on building your reputation and referrals. While all of those things still matter, as cities have gotten bigger and competition tighter, most industries are finding that they need a little extra edge. Construction marketing is certainly one of those industries, and if you haven’t already started using your online presence to generate leads, then it might be a good idea to start considering content marketing. Here’s why:
It’s Good for Your Reputation
Business blogging is, at least partly, about sharing your knowledge with the world, building credibility, and establishing a reputation as an expert. When it comes to selecting contractors, expertise and credibility are among the top criteria for your clients. So you could say that business blogging is made for construction marketing!
It’s Good for Your Website
Over the past few years, there have been complicated and technical changes made to how search engines decide which sites to feature when someone types in a search string. There are a lot of factors that go into the equation, but generally speaking, the more content, the more frequent the updates and the bigger a site is, the higher in search results it’s likely to appear.
In other words, when someone types in the word “contractor”, and adds your city or town, you’re more likely to come up in the organic search results. Organic search results cost you nothing, and often carry a higher credibility rating because they aren’t paid-for advertising.
It Works for You, Day and Night, Forever
When you send your sales team out into the world, they make a sale, you pay them a commission, and the process starts all over again. Except they only work set hours, and not on the weekends, and you pay them by the hour.
Business blogging, and content marketing in general, however, is a construction marketing tactic that will continue to work for you every hour of every day for as long as your website is online. So even if you’re outsourcing content, you’re paying for it once but it’s going to work for you, every, single, day.
It’s the Centre of Your Online Marketing Plan
Nearly every online construction marketing strategy has your business blog at the centre. Without regular blogs, there are no social media updates with anything to link to. There are no email newsletters sharing interesting news and stories. In fact, if internet marketing was a ripple pattern on a pond, your blog is the pebble that fell in the center.
It’s Cost Effective, and Easy to Automate
Business blogging is very affordable, even if you outsource the writing (and many construction companies do!) It’s also easy to automate, by publishing posts to go live on future dates, and setting up your social posts on a similar schedule.
If you hire a company to handle the whole process for you, all you need to do is respond to comments and queries on your site, which leaves you free to concentrate on the business of building.
The Best Form of Marketing Out There
Do you even know anyone who uses the Yellow Pages rather than the Internet to find products or services these days? Probably not. Everyone turns to the Internet, and the companies that are winning big are the ones who have embraced content marketing.
So, there you have it. If you want a marketing system that is cost effective, works forever, appeals to customers and search engines, and brings business to you, business blogging is a no brainer.