Building the Basics: It All Begins with a Website
There is no denying that the internet has revolutionized the way that businesses market, interact with their customers, share news and more. Never has it been easier to reach more people, to grow your client list, or to share your message.
Social networks, online forums, directories, blogs and more. They’re all fast, flexible tools to get the word about your home contractor services out to the world, but just like building a house, you need a solid foundation to base your strategy on. And that foundation is your company website, which forms the basis of all your online activities. Here’s what you need to know about developing a website that works.
Create a Core Site
Whether you choose to create a simple, one page website that acts as the hub of your online presence, or a bigger, more elaborate site that incorporates many different pages, the ultimate goal is the same: you’re creating a digital store-front.
To develop an effective online presence for your home contracting business, it’s vital to begin with core pages or sections that outline:
- who you are,
- what you do, and
- where you can be reached.
Core pages include your home page, about us page, your services and product pages, a contact page and similar sections. If you opt for a simpler one page website, all of this information will be condensed and distilled, but it should still be there.
Once you’ve built your website, there are so many ways to integrate and automate your marketing, sales and customer services! Here are just a few:
Make it Functional
Usability for your customers is important, so while you’re designing and building a website to be your online marketing hub, make sure that navigation is clear and easy to use, that you offer multiple contact options, and that your site is clean and modern.
It’s not all about the look of your site, either. The functionality is also important, if you want visitors to get a favourable impression of your home contracting business. Focus on constructing your site on a stable hosting solution, and make sure that your website designer uses a content management system that’s easy to work with. You may need to update your site from time to time, and you want to be able to do so that quickly and easily.
Add a Blog
Content marketing is big news these days, and regular blogging provides you with the opportunity to upload fresh information frequently. This helps the search engines to find you as well as giving you a platform to tell people news, views and issues of importance to your industry. We’ll post more about content in the weeks to come, but for now you can take our word for it that a blog is an essential aspect of your home contractor website.
Showcase Your Work
Another great way to build on your home contractor website is to add a gallery of your completed projects, and case studies outlining your biggest successes. Customer testimonials and reviews also help to showcase your work, and build up your reputation with visitors. Research shows that online evidence plays a big role in boosting your credibility in your target market, and that users trust online reviews from others almost as much as recommendations from family and friends.
Integrate Social Media
Integrate the site with your social media accounts. Embed YouTube videos, add Facebook and Twitter feeds, and add buttons so your visitors can reach out to you on your profiles. This not only pushes you up in the search engines’ indexing criteria to help you get found, but it also gives you somewhere to share your blog posts and other website content. After all, if people aren’t visiting your site they aren’t reading what you post, so sharing on your social media profiles helps to send them to the site.
Endless Possibilities, That All Start With a Website
Online marketing offers endless possibilities to get more exposure for your business. Better websites allow you to improve customer service using live customer service chats, useful downloads, PPC, directory listings, content marketing and more. All of these are designed to bring more customers in your area to your website, and to keep them there long enough to contact you for an estimate on their project.
If you operate a larger, commercial home contracting firm that relies on repeat business, then your website is also a great way to stay engaged with your customers. Whatever online marketing tactics you choose to use to increase your business leads, they all start with your website
So if you don’t have a website yet, or your website is tired and forgotten gathering virtual cobwebs in a lonely corner of the Internet, it’s time to stop thinking of it as an afterthought, and start treating it as it deserves to be treated: as a central part of your home contractor digital marketing.