Understand and connect with your target audience in a meaningful way.
The total of your mission, values, and customer stories that describes you and set you apart from competitors.
Grow your brand, increase leads with digital marketing, and close more deals using a CRM.
A succinct pitch of your written platform that clearly describes the value of your offering.
Create the desired values, beliefs, behaviours and attitudes of employees and their work environment.
A collection of visuals including logos and other corporate assets that reflect your values, personality and philosophy.
Step One Design is a long-term client whose brand we have helped evolve over more than a decade. As their market position changed we tracked the alignment of their brand and repositioned them within the market space.
We not only helped them with their branding plan but also corporate assets such as logo, business cards, site signs, and lawn signs. We designed and developed a mobile first website, including SEO optimized copy writing.
Owner, Step One Design
“We wanted current, cool and something that stood out from our competitors. Dyggz more than delivered – trust me, it was a challenge. We could go on about Andrea’s acumen, but honestly the best we can state is that we would, in a minute, not hesitate to retain their services again. The best part – we have had more response from our new website in 3 MONTHS than we have had from our old in 5 YEARS. Those responses have MORE THAN paid for the cost of the website, or any glossy ad in a magazine. Our advice to anyone in the business or starting a new one: Get on board. You get what you pay for. A brand should be an extension of who you are, and what you are all about. Nothing makes you more confident when hearing from a potential customer that your website is fantastic, that they understood the way you do business and what you offer, and it was the reason they picked up the phone. Want to hear it directly? Please contact us. Info is on our new cool website.”
Client profiles are an essential component of a successful construction company branding strategy. By getting to know your customers and understanding their needs, you can create tailored messaging that will resonate with them. This helps to build trust with customers, as they can recognize that the brand is speaking directly to them and their interests. Additionally, it helps you differentiate yourself from competitors by focusing on areas which have been identified as important for your customer base. Client profiles are also useful for informing decisions about product design or marketing campaigns and can simplify the process of launching a business.
Mission, vision and values are key components in creating a successful construction company branding strategy and can be used to guide decision making processes. A mission statement outlines the purpose of a company and provides direction when launching new products, services or initiatives. Vision statements set the long-term goals for your business and provide motivation for employees to work towards them. Values should be reflected in every aspect of your brand and serve as the cornerstone for how your team interacts with customers and other members of the community. Having clearly defined mission, vision and values ensures that everyone is aware of the expectations that have been set by company management. This helps to keep staff motivated, focused and on track to reach their objectives.
Having a company style guide is essential for maintaining the integrity of a brand. It provides clear guidelines on how to use branding elements such as logo, typography, color palette and imagery. This helps to ensure that all aspects of visual communication are consistent across different mediums and channels. A style guide also serves as an invaluable reference document when creating new marketing materials or launching campaigns. By having a set of standard guidelines, you can ensure that your brand image remains strong and recognizable throughout all customer touchpoints.
A strong brand can be a great asset when building top teams. A positive reputation and strong brand identity will help attract talented professionals who want to work for a respected organization. Having a well-established brand also allows you to stand out from the competition and make your team more desirable to potential recruits. By cultivating a culture that values the employees’ experience, development, and growth, you create an atmosphere in which top talent is more likely to stay and flourish. In addition, a strong brand will give people confidence in the company and its mission, vision and values which can help inspire them to reach their full potential.
Integrating corporate culture into your branding strategy is essential for making a lasting impression on customers and employees. A strong corporate culture builds trust and loyalty by giving customers and employees a sense of belonging and understanding of the company’s values. It also helps to improve customer service levels, increase employee engagement and drive creativity across the organization. Corporate culture should also be reflected in all aspects of your brand such as its messaging, visuals, tone and voice. This can help to create an authentic, unified image that resonates with stakeholders and communicates the company’s mission more effectively.