Establish a strong online presence and communicate your brand message to potential clients.
Create engaging and relevant content to reach and engage your customers.
Improve the visibility of your website on search engines such as Google and Bing.
Use social media networks to create brand awareness and engagement with consumers.
Reach out to customers via email with messages that are tailored to their interests.
Invest in advertisements on search engines, websites, and apps to increase reach and drive conversions.
Track customer behaviour online using tools that analyze data for insights into marketing performance.
A construction marketing plan is essential for contractors that want to build a strong presence and amplify their reach. Marketing for contractors provides a plan of action for reaching desired goals, such as increasing brand awareness, boosting sales, and engaging an audience. A well-crafted marketing strategy can help maximize resources and create a greater impact on potential customers.
Generally, contracting companies should aim to dedicate 7-8% of their revenues towards marketing activities, however this can vary depending on the industry and size of the business. For example, businesses in highly competitive markets might choose to allocate up to 20% of their revenue for marketing efforts, while other industries or smaller businesses may only require 5-6%. Additionally, factors such as company objectives or available resources may also play a role in determining the percentage of revenue that should be allocated towards marketing activities.
Search engine optimization (SEO) is a powerful strategy for achieving top search engine rankings, allowing contractors to gain visibility and draw more organic traffic. Optimizing the website for relevant keywords, creating high-quality content, building backlinks from authoritative sources, improving page speed and image optimization are just some of the tactics that can be used to improve a website’s search engine ranking.
Omni-channel marketing is an approach that provides customers with a unified experience and consistent service across all touchpoints, be it online or offline. By leveraging multiple channels – such as mobile apps, social media, website, physical locations and more – businesses can create a seamless experience for their customers by providing them with personalized service and tailored content.
Social media can help your business reach a wider audience and establish a brand identity. It enables you to engage with customers, build relationships and foster loyalty. You can use it to promote products or services, provide customer support, drive traffic to your website, create content and ads, conduct market research and more. With the right strategies in place, social media can be an effective tool for growing your business.
Getting to the top of Google Maps can be achieved through optimization and strategy. You need to ensure your business is accurately listed online, with up-to-date information and active reviews. Leverage local SEO best practices by including relevant keywords in your website’s content and creating backlinks from other websites. Additionally, boost visibility by engaging with customers on social media and create engaging content such as videos or articles. With consistency and effort, any contractor can climb their way to the top of the rankings.