You know the reputation of your business is important. It’s why you take great care to provide excellent service and makes sure your customers are happy—and it’s your good reputation that helps you generate new word-of-mouth business and referrals.
But what about your online reputation?
Did you know that 84% of consumers trust online reviews as much as personal recommendations!
If you’re ready to take your marketing efforts beyond word-of-mouth recommendations and referrals, you need to go where potential customers are looking for you. You need to be online and you need to manage your online reviews.
Not convinced yet? Here are a 2 reasons online reviews help your business:
1. Online reviews help you get found online
Online reviews are one of the best ways to help your company rank high and get attention on search engines. A quick search for Landscape Companies Edmonton gives us the following results on Google:
Getting your business profile set up on Google is the first step, but if you want your company to stand out you’ll need good reviews. If you were searching for a landscaping company in Edmonton and you were presented with the search results above, what company would you be most interested in? Probably the company that has 25 reviews with an average rating of 4.4 out of 5.
2. Online reviews help you stand out from the competition
Sometimes, you may be competing against 2 or 3 other service companies to land a job, and you’ll want every possible advantage to set your company apart. This is where good online reviews can give you an edge.
Take a look at Your Way Lawn Care’s Facebook page. They’ve done a great job getting reviews.
With reviews like these, potential customers looking at Your Way Lawn Care will feel confident moving forward.
Maybe you think that to make an impact, you’ll need hundreds of 5 star reviews. This is not the case and, the truth is, it’s never too late to start owning and managing your online presence. In BrightLocal’s 2016 consumer survey, a few key statistics highlight how a little bit of effort can go a long way.
- 70% of local consumers are confident about a business after reading less than 7 reviews
You don’t need hundreds of reviews right away. Start by getting a handful of reviews and most people looking at your company online will be confident about your business.
- 87% of people say that a business need a rating of 3-5 stars before they will use them
Remember that potential customers don’t demand perfection. Of course you want 5 star reviews and that’s what you should aim for, but it’s okay if you get the occasional 4 star review.
- 91% of consumers think that reviews older than 3 months are no longer relevant
Getting online reviews is not something you do once every few months. Instead, you should implement a strategy to continually collect feedback and get online reviews.
Setting up Your Process
By now you’re convinced that you need online reviews, but where do you start? One final key insight from the BrightLocal survey is that 7 out of 10 consumers will leave a review if they are asked to. What does this mean for your business? To get reviews, you simply need to ask.
Put together a strategy and repeatable process to get reviews after you’ve completed a job. We recommend the following 3 step strategy:
- Start by following up with your clients after each visit
- Collect and record the feedback
You’ll want to make sure the feedback is organized, so we recommend recording feedback in a CRM.
- Respond to the feedback
Sometimes you’ll get negative feedback. While this isn’t what you want to hear, it’s important that you do receive this feedback. Negative feedback gives you an opportunity to find out how you can improve your service. Also, if you receive negative feedback, it provides you with an opportunity to remedy a negative situation and continue the relationship with the customer.
Other times, you’ll receive positive feedback—this is what we’re after! Now is the time to ask for an online review. Start by focusing on your Google Business profile and Facebook page and as you get more online reviews, you can explore different places to collect reviews.
By following this simple process your online presence will shine and you’ll stand out from the competition.
Getting and managing your online reviews is an important part of your marketing strategy. Own your listings, get feedback from your clients, and ask for online reviews. Good luck!
This article was written by:
|Barret Hall from Get Jobber|
Barret’s an experienced digital marketer who’s helped a number of small businesses grow their online presence. He works on the Jobber Marketing Team and writes about marketing, customer service, and technology at Jobber Academy.