Is Your Website a Lead Killer?
Your website is a very powerful contractor marketing tool. If it’s good, it can increase leads and boost sales, but if it’s bad, it can turn off customers, sometimes for years to come. It might be time for a homebuilder website redesign, if your site features any of these common lead killers?
There’s Just TOO MUCH
Some amateur web designers really like to take advantage of every little design bell and whistle. Unfortunately, potential customers can’t click away from those sites fast enough. If your site tries too hard to attract attention, it may be hurting sales. A homebuilder website redesign can address these lead killers:
- Music that automatically starts when viewers open your site
- Scrolling graphics
- Gigantic photographs
- Neon green text on a black background or any other unattractive or hard-to-read combination
- Windows that suddenly pop open on the page
It Doesn’t Make You Stand Out
If 10 other construction companies or home builders offer the same services you do, you have to work hard to convince customers to choose your company. You’ll lose leads if your site doesn’t clearly identify the ways you’re superior to your competition.
You might have pioneered a new construction technique that allows you to finish jobs quicker or are committed to using environmentally friendly building products, but if you don’t make that information a prominent part of your website, customers have no reason to choose your company. When you turn your site over to a professional website designer, she’ll help you highlight those little things that can make a big difference.
It Doesn’t Target Your Ideal Customers
You wouldn’t expect to find a brand new Mercedes at the local cut-rate used car lot. In fact, you wouldn’t even look there when you went car shopping. If you want to attract higher-end customers with more profitable work, your website has to appeal to that demographic. A one-size-fits-all website just won’t work, particularly if your website comes from one of those create your-own-website companies. Your company is unique. Why shouldn’t your website be just as unique?
You Make Viewers Work Too Hard
Does your website take too long to load or is it hard to navigate? Website viewers want their browsing experiences to be quick and easy. They’re likely to give up on your site if you make them wait. A delay of six to 10 seconds was too long to wait for mobile users in one survey. If you make it too difficult for customers to view your company’s site, you’ll lose them to your competitors who have quick-loading, easy-to-navigate, professionally designed websites.
The Photographs Are Poor Quality
If the photographs on your site consist of a few shots snapped with your cell phone, you definitely need to up your game to attract leads. Take a look at your competitor’s websites. Many of them probably feature photographs taken by professional photographers who know how to make construction projects shine. Photographs make it easy for potential customers to evaluate the quality of your work, plus adding original photographs is one of the most important current web design trends.
Does your website contain any of these lead killers? Fortunately, your problems can be solved with a simple homebuilder website redesign by a professional web designer. Our free white paper, “Make the Most of Your Website: Avoid These Mistakes That Can Cost You Leads” identifies common errors and offers tips that can help you improve your site.