Why Contractors And Homebuilders Should Be Using Houzz
Wouldn’t it be great if there was a website that helped homeowners envision – and then create – their dream home? And then connected them directly with the contractors and construction industry professionals like you who could make their dreams a reality?
There is such an place, and it is called Houzz. For the uninitiated, Houzz is a digital way to design your dream home and find professionals to help you build it. This makes it an ideal way for contractors to find new clients.
Here project images are viewed, tagged and shared by homeowners looking for inspiration. There are thousands of images (and more are being added every day) along with the option for contractors, architects, and homebuilders to create profiles and add their projects. Homeowners can then browse your inspirational projects, ask you questions and develop a relationship with you directly from the site.
Building A Houzz For Your Brand
Setting up a profile on Houzz is relatively simple but it can take a little time. As a contractor, you need to create an account for your business and populate it with your key information, including details and photos of your projects. You may need to spend some time maintaining your presence and answering people’s questions, but it is a useful marketing tool and a key component of your social media marketing strategy.
Setting up a basic profile is free, but you get to benefit from the real power of Houzz through their paid programs. When someone searches for a “traditional style kitchen in white” your project and your profile are given better weight than free accounts receive. There are quite a few ways a paid profile can get you more attention on Houzz and land you more business.
Why Millennials Love Houzz
Millennials are used to connecting with each other via online forums and other social apps, so using a site like Houzz to discover professional contractors and similar services is a natural step to take as they design, build, and renovate their properties. And with millennials being the next major target market for home builders, interior designers, architects, contractors, and similar professionals, the ability to reach them where they live and play online is valuable.
What’s more, creating a strong profile and engagement on Houzz is a good way to build trust with potential clients before they are ready to hire a contractor. One of the site’s key features is a Pinterest-style Idea Book where users can save images for future reference.
Alliance With The National Association Of Home Builders
Contractors in the United States have even more reason to participate in Houzz since the site formed a strategic alliance with the National Association of Home Builders. This allows members of the association to feature a badge showcasing their affiliation with the NAHB. There is also a portal specifically for members, as well as the option to feature badges with state and other local subsidiaries of the NAHB along with related professional designations and certifications awarded by the organization.
This alliance adds legitimacy to Houzz as a marketing platform for professionals. It’s not just a location for users to collect design ideas or plan their ideal home, but an online destination users increasingly come to make their dream home come to life.
The Future Of Construction Company Marketing
Houzz.com has become a mainstay of the interior design and tech industries in recent years, and it is easy to see why. It is an elegant digital solution for creative homeowners, not only because it allows them to visualize their interior design and architectural ideas, but also to find the contractors and home builders who can make those ideas a reality.