When people think “online content” they think of articles, blog posts, social media status updates or forum threads. Most of those are largely text-based, but they’re not your only options. In fact, when it comes to your construction marketing plan, you should consider adding visual elements like infographics into the mix.

What Are Infographics?

Infographics are a visual way to simplify and present information (even complex material at times). Because they are fun and easy to follow, and they present the facts in a manner that is instantly digestible, they’re popular with busy internet users who might not have time to read hundreds of words in an article, or watch a lengthy video.

Are Infographics Good for Marketing?

In a word, yes. In fact, studies show that infographics are up to 3X more likely to be shared on social media. If you’ve got your logo and URL on all of your infographics, that means three times more people are going to see your brand when you post infographics. More exposure means more prospects.

Not only will more people see your content if you put it in a visual format like an infographic, but they are also more likely to retain it. Research indicates people retain more information for longer when they view it in a visual format.

Are Infographics Hard to Make?

The good news is infographics don’t have to be hard to make, and if you have a basic desktop publishing program, you can probably whip one up in a short amount of time. There are even templates that you can download or purchase to make creating them easier. Here are the steps you will need to follow to create great infographics for building construction websites:

• Choose your subject matter. Consider what your customers and prospective customers ask you about most frequently. You want to create infographics that have broad appeal, and if you’ve been asked about the same things often, that’s a good indicator that you’re in the right ballpark.
• Gather information. Good infographics break information into easy-to-digest chunks. Make a list of all the points you can think of about your chosen topic.
• Create or download a template for your infographics. Using a similar format for all your infographics can help to build your brand.
• Employ a variety of fonts and images, along with a small amount of relevant text, to create your infographic.
• Make sure to spell check! Even though infographics are visual, poor spelling and grammar can do a lot of damage to your image!
• Share your infographics on your blog and all your social media platforms.

Like articles, infographics that you post on the internet will continue to drive traffic to your website for years to come. If you create a really valuable or popular infographic, you might even find that you get thousands of views off just one post, and that’s great news for your construction marketing plan.

So if you’re not already using infographics to market your homebuilding company, isn’t it about time you started?