Ever clicked on a video on your Facebook news feed, and watched someone explain how to cook something or use something? If you’re like most people out there, the answer is yes. What you might not have realized is that there are studies out there that show that in the US at least, 73% of all adults said they were more likely to purchase something after someone had explained it to them in a video! Not to mention that many people choose to watch content online rather than read articles.

So, while written content is important, videos can be effective too. But they’re only for companies with big budgets, right?

Not really. In fact, there are several ways you can use video marketing for home contractors on your home improvement contractor website to generate more leads and more business. Here’s what you need to know.

Giving Away Information Gets Business

One of the reasons you may have been hesitant to post “how to” videos on your home improvement website is that you thought people would do things themselves rather than call you. The truth is, however, that most people are well aware of their limitations, and while they might be interested to watch videos about complex tasks, they’d still rather pay someone else to do them.

On the other hand, do you really want to be taking on super simple projects with no margins? Show people how to replace caulking in their bathroom themselves, and they’ll call you when they want the whole room redone in a year or two.

Building Trust

You know how you always tend to trust someone more when they’re someone’s “guy” or when they’re your “guy?” You have a bolt guy, a truck guy, a wood guy and so on. You trust them because you know them, and you’ve spoken to them.

Video marketing lets you do the same, but with hundreds or even thousands of people. By sharing your knowledge on video, and talking directly to your potential customers through their computer screens, you’re already becoming their remodelling and renovation guy, and you know who they’re going to call when they need work done, right? Their guy. You.

Now that we’ve established the why, it’s time to get into the how.

How to Use Video Marketing

You can absolutely use video marketing on your home improvement contractor website, and you can probably do a lot of it yourself. Here’s what you want to know:

• You don’t have to hire a professional actor to appear in your videos. Far from it. Your customers will be far more likely to trust a company that posts videos that are made by the real people they actually talk to. It’s all about credibility and branding, and your videos will do a lot better with your personality in them.
• Create a simple script for common on-site repairs and DIY projects homeowners can do themselves, and then have someone film them. A phone, tablet or camera and a tripod to keep things steady is all you really need.
• Create a video channel on a service like YouTube (it’s free!), and upload your videos.
• You can share your videos on social channels, but you can also post them on your website, if you have the right kind of plugins installed. Your web designer can probably help with this part of the process.

The truth is, video marketing for home contractors is accessible to everyone, and you don’t need to spend a fortune to make them work for you. So why not whip out your devices, and start filming your own on site reality show, and then turn those videos into lead generation gold.