5 Reasons to Update Your Brand (and Website) When the Market is Booming
You have more work than you can handle, so why waste time changing your construction website? Updating your brand and your site when things are going well is essential if you want to continue to take advantage of a booming market.
Tweaking your home builder company branding is particularly important in a saturated market. Your competitors are constantly revising and refreshing their branding and websites. If you don’t follow suit, your site will soon appear dated. Take a look at these reasons why website updates should be a part of your construction marketing strategy.
#1: Your Site is Unattractive, Dated or Hard to Navigate
A multitude of design-it-yourself websites make creating your own site easier than ever. Unfortunately, the sites are often unattractive, too basic or all look the same. If you created your company’s site yourself or took advantage of your brother-in-law’s amateur web design skills, it may lack the polish and sophistication of your competitors’ websites. If your site suffers in comparison, your sales may begin to drop.
A professional designer who specializes in contractor web design can create a sleek, modern website that’s not only easy to navigate, but also clearly defines your brand. When your site truly reflects your skill and your passion for your work, you’re much more likely to generate quality sales leads.
#2: You Want to Capture a New Market Segment
Perhaps you want to attract higher-end customers or expand your business to include commercial customers? Although your current website might be fine for attracting residential customers, you’ll need a more sophisticated site if you want to also appeal to high dollar or commercial clients. Improving both the look of your site and your content will help you achieve your sales and branding goals.
#3: You’ve Made Changes to Your Branding Materials
Customers tend to become confused when contractor marketing materials don’t look the same. If you recently updated the logos and fonts in your brochures and signage, it’s important to make sure that your website reflects the changes. Potential customers may be unsure that they’re looking at the correct site if your website is doesn’t match your other marketing materials.
#4: You Want to Ensure That You Have a Steady Flow of Work
The good times only last so long in the construction and home building business. Eventually, the market will slow down, and you’ll have to work much harder to meet your sales goals. Your website is one of your most important and least expensive sales tools. Since more than 87 percent of people in the U.S. use the Internet, failing to update your site to appeal to visitors can affect your bottom line.
#5: Your Project Showcase is Outdated
Project showcases help convince clients that your company can deliver on the promises you mention on your home page. In fact, they’re one of the most important aspects of construction website design. If your showcase hasn’t been updated in the last year, it’s time for a website update.
Forget about using your smartphone to take project photographs. Your potential customers expect professional photographs that allow them to evaluate your skill and attention to detail. Although hiring a photographer may be a little expensive, adding professional photographs to your site will provide an excellent return on your investment.
Could your website benefit from an update? When you take advantage of the skills of professional web designer, your site can become an excellent sales lead generator.
Fast Company: Time to Reboot Your Brand? Here’s How
Statista: Facts on Internet Usage in the United States
Search Engine Land: Chapter 2: Content & Search Engine Success Factors
Entrepreneur: How Often Should You Update or Rebuild Your Website?https://www.entrepreneur.com/article/251652